Podcast Audience

THE PODCAST AUDIENCE


These facts were gathered by the resources listed in the footer below. Please click on the links in the footer for more information and full lists of research.
56%

Men


44%

Women


51%

4 Year Degree or Higher


21%

100K or Higher


41%

75K or Higher


38%

18-34


34%

34-54


64%

Listen on Smartphones


34%

Listen on the Computer


Podcast Listeners Are Mobile

52%

Listen in the Car

46%

Listen While Traveling

40%

Listen While Walking, Running, Biking

37%

Listen While Taking Public Transportation

32%

Listen While They Workout

Podcast Listeners are SOCIAL!

93% of them are on social media

76%

41%

36%

33%

30%

Podcast Listeners are Loyal

88% Listen to Most or All Episodes

79% Listen Immediately

55% Listen Within 24 Hours

61% Made a Purchase Resulting from Podcast Ads


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